In a very competitive market, generic and boring packaging simply doesn’t cut it anymore with consumers. With the amount of content and brands now available online, it has become vital for businesses to stay relevant, even after post-purchase. 

Your packaging is the first experience the consumer has with your brand, so it’s crucial to make sure it reflects who you are and the quality of your products. 

What is Branded Packaging? 

Let’s start with the obvious – what actually is branded packaging? Branded packaging is exactly what it sounds like. It gives businesses the ability to personalise the container, protective packaging, or any additional material that comes with a purchase of their products. 

When starting a business, packaging can often become an afterthought. Brands seem to focus so much on the product that they can forget the importance of the packaging it sits in. Recent research by Inc shows that 95% of new products fail, due to the fact most consumers judge a brand based on their first impressions alone. Bespoke packaging helps to enhance these initial impressions a consumer has with your brand, allowing you to make a memorable impact. 

Why is Branded Packaging Important?

It allows for quality 

Branded packaging adds quality to your products and helps to leave the consumer feeling valued and truly appreciated. It shows the consumer that as a business you care about the engagement they have with your brand, putting time and effort into every stage of the consumer journey.

You can add personalisation  

It’s important to think outside the box. Branded packaging doesn’t always have to be a logo stamped on a cardboard box. Personalising your packaging to suit your brand’s values, tone of voice and target allows you to create a lasting impact. The more creative your packaging is, the more likely the consumer will remember you, increasing the likelihood of a repeat purchase.

Make an environmental statement 

Branded packaging also allows you to make an environmental statement. In today’s commercial climate, more and more consumers are becoming concerned about the environmental impact brands have. Some consumers will actively choose not to shop with companies if they fail to meet their own personal environmental standards. 

Making sure you use recycled, recyclable or compostable materials in your branded packaging will show your consumers that you are environmentally conscious and care about issues that matter to them. 

Better protect your product 

Ultimately, businesses use packaging to make sure their products are protected during shipping. Having a better protected and packaged product means consumers are less likely to receive damaged goods. Branded packaging is made bespoke and allows you to create tailored packaging to make sure it keeps your products as safe and secure as possible. 

If you are interested in getting branded, custom packaging made for your business, then get in touch with our team today!